Empowering sustianable choices

Ecolabels guide consumers to make more sustainable choices


of Nordic consumers are familiar with the Nordic Swan Ecolabel


of those who know the label trust the Nordic Swan Ecolabel


look for the Nordic Swan Ecolabel when choosing between products

Source: Nordic Consumer Sustainability Index by Nordic Swan Ecolabel, IPSOS 2022.

Why Ecolabelling?

The Nordic Swan Ecolabel and EU Ecolabel are highly respected and recognized environmental certifications that help position your business as a leader in sustainability. These certifications demonstrate to both consumers and professional buyers that your products meet strict environmental standards set by the Nordic countries and the European Union respectively.

The environmental labels not only serve as a unique marketing tool but also as official proof of your environmental efforts, certified by an independent third-party.

In contrast, private labeling schemes are not officially recognized and may not have the same level of rigor and credibility as official environmental labels like the Nordic Swan and EU Ecolabel.

So, obtaining these certifications not only enhance your branding and reputation but also demonstrate your genuine commitment to sustainability, which sets you apart from others.

The Ecolabelling Process

We guide you every step of the way to ecolabel success



The first step is collecting the necessary data to demonstrate compliance with the criteria.

This includes product composition, data sheets and declarations, ingredient assessment, formulation evaluation incl. calculations, quality assurance, product performance, and packaging composition and artwork evaluation.

Once the data has been gathered, the application is submitted to the certification body.



When the application has been received, the certification body will review the application and may request additional information or clarification. This is an opportunity for the applicant to discuss any issues or concerns with the certification officer.

When the certification body is ready, an inspection visit will be scheduled at the production site to verify the information provided in the application.


After the inspection visit, the certification body will make a decision on whether to grant certification. If certification is granted, the company will be provided with a certificate and a license to use the EU Ecolabel or the Nordic Swan Ecolabel on their products.

Please note that the exact process may vary depending on the certification body and the product type, but the steps give an idea of the process.

Start your sustainable journey now.

Types of Ecolabels

There are various types of ecolabels and certification schemes, each with its own set of criteria and standards. It's important to choose reputable and recognized ecolabels, such as the Nordic Swan Ecolabel and EU Ecolabel, which are well-known for their rigorous environmental criteria and independent verification processes.

By selecting these established ecolabels, businesses can demonstrate their commitment to sustainability and provide consumers with confidence in the eco-friendliness of their products. These labels undergo regular updates and revisions to stay aligned with the latest environmental research and industry advancements.

Navigating through the ecolabeling landscape can be challenging, but with our expertise, we can help you identify the most relevant and impactful ecolabels for your products, guiding you towards a sustainable and credible market presence.

Product categories

The Nordic Swan Ecolabel and the EU Ecolabel certifications recognize products that meet high environmental standards. They span across a wide range of product categories, such as:

  • Cosmetics, wet wipes and personal care products
  • Cleaning detergents (e.g. bathroom or kitchen cleaners)
  • Laundry detergents and stain removers
  • Hand dishwashing detergents
  • Machine dishwashing detergents and rinsing agents
  • Toys
  • Textiles and clothes
  • Indoor and outdoor furniture

See the full list of product categories for the Nordic Swan Ecolabel here

See the full list of product categories for the EU Ecolabel here

Benefits for businesses

Market Differentiation: Ecolabels provide a clear competitive advantage by differentiating businesses in the market. They demonstrate a commitment to sustainability, attracting environmentally conscious consumers who prioritize eco-friendly products.

Enhanced Reputation: Ecolabels enhance a company's reputation as a responsible and environmentally conscious brand. They provide independent verification of a business's environmental claims, increasing trust and credibility among customers, partners, and stakeholders.

Cost Savings: Ecolabelling promotes resource efficiency, waste reduction, and energy conservation. By implementing sustainable practices and using eco-friendly materials, businesses can optimize their operations, reduce costs, and improve overall efficiency.

Innovation and Continuous Improvement: Ecolabelling encourages businesses to innovate and develop environmentally friendly solutions. It drives research and development towards sustainable practices, leading to continuous improvement in product design, production processes, and supply chain management.

By embracing ecolabelling, businesses can not only contribute to a healthier planet but also unlock a range of benefits that positively impact their bottom line and long-term success.

Unlocking sustainability succes

Our consultancy services empower businesses to navigate the intricacies of ecolabelling. With tailored solutions and expert guidance, we streamline the certification process, helping clients achieve their sustainability goals. Our comprehensive support spans from initial assessment to ongoing compliance, ensuring long-term success. From understanding complex criteria to optimizing product formulations, we provide the knowledge and expertise needed to obtain and maintain ecolabel certifications. Together, we can drive positive environmental impact and differentiate your brand in a world seeking sustainable solutions. Explore our services and embark on a greener future today.